The coronavirus has put businesses and the economy in an uncertain and challenging place. With many companies restricting travel and asking employees to work from home, we are entering an interesting experiment of how successful employees will be hosting virtual meetings, sending emails instead of shaking hands and doing their job while streaming Netflix and presumably wearing pajamas.
While it sounds like my personal dream to be quarantined to my house for the foreseeable future, the reality is humans interacting are what makes the world go around. W Creative Agency has spent a lot of time strategizing with clients about this shift in operations and we see a major opportunity.
Social Media. Many businesses have slowed down and traditional strategies like networking, attending events and gathering with customers just isn’t an option. But where are all your customers still gathering? On Facebook, Twitter, Instagram, Pinterest, Snap Chat, LinkedIn and so on because you can’t catch the Coronavirus through an app.
Now is the time to take a deep dive into your social media strategy. Too many businesses ignore the power of connecting socially and building a digital community around your business. Pause Netflix and ask yourself these questions:
- How big is my social community?
- How engaged is my social community?
- How is my social media strategy driving revenue?
- How is my content?
How did you do on the quiz? If you’re not sure about the answers then you need W Creative Agency. We take the unknown out of social media and turn it into a thriving strategy that diversifies your marketing plan. For times when “what you’ve always done” can’t be done, you need new ideas. Just because the world feels more isolated doesn’t mean your business has to be.